portfolio

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	<title>portfolio</title>
	<link>https://tomandmorgan.com</link>
	<description>portfolio</description>
	<pubDate>Mon, 05 Jan 2026 18:02:35 +0000</pubDate>
	<generator>https://tomandmorgan.com</generator>
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	<item>
		<title>Menu</title>
				
		<link>https://tomandmorgan.com/Menu</link>

		<pubDate>Tue, 09 Oct 2018 20:13:23 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/Menu</guid>

		<description>
	

tomandmorgan&#38;nbsp;


Work
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		<title>CJR</title>
				
		<link>https://tomandmorgan.com/CJR</link>

		<pubDate>Mon, 05 Jan 2026 18:02:35 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/CJR</guid>

		<description>
	
	
	Columbia Journalism Review


76% of Americans can’t tell whether an image is AI generated. &#38;nbsp; &#38;nbsp;


A terrifying statistic that undermines real journalism. So we turned AI on itself, using AI generated images, to teach the world how to spot AI. Did we mentioned it was made with AI?


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&#60;img width="1500" height="838" width_o="1500" height_o="838" data-src="https://freight.cargo.site/t/original/i/efb4ee827b1914753a72ac1e8bedb4964fda32d357a721c70f2f912716ac2570/Fighting-source.gif" data-mid="242457544" border="0"  src="https://freight.cargo.site/w/1000/i/efb4ee827b1914753a72ac1e8bedb4964fda32d357a721c70f2f912716ac2570/Fighting-source.gif" /&#62;
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		<title>OYF</title>
				
		<link>https://tomandmorgan.com/OYF</link>

		<pubDate>Tue, 02 Dec 2025 21:04:13 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/OYF</guid>

		<description>
	
	
	Optimism Your Feed


TikTok’s algorithm is toxic. Designed to engage above all else, it regularly sends users into downward spirals of harmful content. 


By hacking TikTok’s own features we created a tool to give people a way out. 


A tool that could that retrains your algorithm, tricking it into serving you up the good side of the platform once again. 


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		<title>LG</title>
				
		<link>https://tomandmorgan.com/LG</link>

		<pubDate>Fri, 10 Nov 2023 14:15:53 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/LG</guid>

		<description>
	
	
	LG


To make Life Good, we have to dive into it, smile first. Life’s Good is LG’s brand positioning, but they’d never really told anyone. So we launched their new global platform and set them off down the road into owning optimism.


LG - Life’s Good


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		<title>Yorkshire Tea</title>
				
		<link>https://tomandmorgan.com/Yorkshire-Tea</link>

		<pubDate>Thu, 29 Jul 2021 09:26:43 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/Yorkshire-Tea</guid>

		<description>
	Yorkshire Tea


Yorkshire Tea had a new ‘Toast &#38;amp; Jam’ flavoured brew ready to release. We knew it would kick up a stink, so we baited Twitter and transformed all of the backlash into a unique launch campaign for the product.


Yorkshire Tea - Proper Out There


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		<title>Voxi</title>
				
		<link>https://tomandmorgan.com/Voxi</link>

		<pubDate>Tue, 30 Oct 2018 18:13:34 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/Voxi</guid>

		<description>
	
	
	VOXI


A phone contract with endless calls, endless texts and endless social media?

VOXI is the network your thumbs yearn for, so just give them what they want...
VOXI
 Give the thumbs what they want


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Love Island Sponsorship(ish).


The Thumbs then hijacked Love Island by creating their own villa inside a Snapchat Lens and just like the real villa the longer you spent inside, the more chance you had of winning.

The Villa broke the Snapchat record for most time spent in a Lens and became one of the most talked about Love Island sponsorships, despite not being an official sponsor. 
Naughty thumbs. 
	
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		<title>Boots</title>
				
		<link>https://tomandmorgan.com/Boots</link>

		<pubDate>Wed, 21 Oct 2020 10:51:10 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/Boots</guid>

		<description>
	
	
	Boots Christmas


Christmas shopping sucks, because everyone is too hard to
buy for these days.


 So we turned Boots into over a million little
Bootiques and curated each one with the perfect range of gifts&#38;nbsp;to
suit all the achingly individual types of people in your life.


Boots - Gift like you get themD&#38;amp;AD - Wooden Pencil

CANNES LION&#38;nbsp;- Silver
ONE SHOW - Merit


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		<title>Zoopla</title>
				
		<link>https://tomandmorgan.com/Zoopla</link>

		<pubDate>Thu, 11 Aug 2022 17:00:34 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/Zoopla</guid>

		<description>
	
	
	Zoopla


Asking us Brits how much our home is worth, is a bit like asking us how much we earn, or what we look like naked. 

It’s just not the done thing. Luckily at Zoopla you can dodge all that awkwardness and find it out instantly. 


Just Ask - Zoopla


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		<title>British Airways</title>
				
		<link>https://tomandmorgan.com/British-Airways</link>

		<pubDate>Tue, 30 Oct 2018 11:35:00 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/British-Airways</guid>

		<description>
	British Airways


1966 was about to be smashed into the&#38;nbsp;dark recesses of our
memories by 2018. 

It was a world cup where we knew football was coming home. Until it didn’t. Again. 
Featured On:The Sun, The Mail Onine, BBC News, BBC Sport, The Australian, CNN, Time,
HuffPost, Sky News.Campaign Big - GoldDMA - Judges Pick / Gold / Silver
Creative Circle - 2 x SilverCannes Lions - 3 x Shortlist

You: &#38;nbsp; &#38;nbsp; Why on Earth did you make &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; a case study for this?

Us: &#38;nbsp; &#38;nbsp;&#38;nbsp; International judging &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; panels.

You: &#38;nbsp;&#38;nbsp;&#38;nbsp; Did you win with it?

Us: &#38;nbsp; &#38;nbsp; &#38;nbsp;Not really.

You: &#38;nbsp; &#38;nbsp; ...&#38;nbsp;

Us:&#38;nbsp; &#38;nbsp; &#38;nbsp; So, do you want to see it?

You: &#38;nbsp; &#38;nbsp; Not really.

Us:&#38;nbsp; &#38;nbsp; &#38;nbsp; OK great, here it is...

 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="960" height="480" width_o="960" height_o="480" data-src="https://freight.cargo.site/t/original/i/804ad3cc8ef30071ecde74dcef989719dd587bdf057fae24110015b1cf1379c2/BoardingPass.jpg" data-mid="27379537" border="0" data-scale="95" src="https://freight.cargo.site/w/960/i/804ad3cc8ef30071ecde74dcef989719dd587bdf057fae24110015b1cf1379c2/BoardingPass.jpg" /&#62;


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		<title>BedHead</title>
				
		<link>https://tomandmorgan.com/BedHead</link>

		<pubDate>Tue, 06 Dec 2022 15:34:51 +0000</pubDate>

		<dc:creator>portfolio</dc:creator>

		<guid isPermaLink="true">https://tomandmorgan.com/BedHead</guid>

		<description>
	
	
	BedHead


If there's one place we open up to the world, it's with our hairdresser. So when Bedhead needed to modernise their 90’s brand, we gave them Stay Headstrong, a platform (well, chair) 


that invited the most Headstrong people to open up and tell their story for the first time.


BedHead - Stay Headstrong


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&#60;img width="750" height="1128" width_o="750" height_o="1128" data-src="https://freight.cargo.site/t/original/i/a6b1dce3d0ad3e1914f3ede798c5b16fdfb70881660893d10884470bac98ade7/Screenshot-2022-09-25-at-18.32.45.png" data-mid="161149787" border="0" data-scale="47.5" src="https://freight.cargo.site/w/750/i/a6b1dce3d0ad3e1914f3ede798c5b16fdfb70881660893d10884470bac98ade7/Screenshot-2022-09-25-at-18.32.45.png" /&#62;
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